Party Pink, indeed. I picked this up as part of the October 2010 Breast Cancer Awareness display, but in doing some research on this, it wasn’t a new color developed as a BCA release. It is, however, gorgeous, and very well-named.
I was afraid it would be fairly sheer, that I might have to use it as a sheer French base, but nooooooooo, this baby is opaque and beautiful. It’s definitely an in-your-face, look-at-me color.